The Bring It On Brum! Programme

What is the Bring It On Brum! programme?
Bring It On Brum! is a FREE Holiday Activity and Food Programme funded by the Department for Education, designed for children and young people who are eligible for benefits-related free school meals across Birmingham to have fulfilling, active and healthy school holidays.

Bring It On Brum! is the biggest scheme of it’s kind in the country!

When are the holiday clubs?
The Bring It On Brum! holiday clubs are available during the spring, summer and winter holidays.

How many days can my child attend?
Children and young people are eligible to attend holiday clubs for up to 4 days during the spring and winter school holidays and up to 16 days during the summer holidays. Sessions can be booked across more than one holiday club provider.

Are clubs available during half-term?
Whilst the Holiday Activity and Food Programme has made a significant difference to the holiday activity levels of hundreds of thousands of children from poorer and more vulnerable backgrounds during the spring, summer and winter holiday periods, it is not available during half-term breaks.

Booking Your Activities

Where can I book Bring It On Brum! holiday clubs?

Bring It On Brum! Holiday Clubs can be booked by clicking any of our Book Now buttons. You will need your Bring It On Brum! Code from your child’s school to book.

Where can I find my Bring It On Brum! code?
In order to book holiday clubs, you will need your Bring It On Brum! (BIOB) code, sometimes called a Free School Meal (FSM) code or Holiday Activity & Food (HAF) code. Your code will be sent to you by your child’s school, if you haven’t received your code, please contact your child’s school.

When do bookings open?
Bookings traditionally open three weeks before the spring, summer and winter holidays begin.

How do I book my activities?
We’ve put together a handy step-by-step guide to help you through the booking process. View How To Book Guide.


Is my child eligible?
If you child is aged 4-16 and is eligible for benefits-related free school meals then they are entitled to attend Bring It On Brum! holiday clubs.

My child is home- schooled, can they still attend the holiday clubs?
The free in-person holiday clubs are only available to children who are eligible for benefits-related free school meals. If you are still looking for a holiday club, you can contact any of the Bring It On Brum! providers independently and check their availability and pricing for their holiday activities.

Alternatively, we have lots of fun activities you can do at home on our Home Activities section on our website.

My child has SEND, how do I find activities suitable for them?
Bring It On Brum! work with a wide variety of providers which specialise in providing activities for children and young people with Special Educational Needs. To see more information on our SEND activities and providers click here: View SEND Programmes 

Why is the programme only open for children on benefits-related free school meals?
StreetGames remains fully committed to collaborating with local authorities to ensure that the Holiday Activity and Food (HAF) programme has the maximum positive impact on children, young people, and families. We advocate for a sustainable blend of holiday provisions based in the heart of local communities, including community groups, schools, and other local organisations such as leisure providers, arts organizations, and environmental organizations.

Despite the significant improvement in holiday activity levels for hundreds of thousands of children in Birmingham, HAF eligibility criteria currently restricts the programme to children and young people receiving benefit-related free school meals or deemed vulnerable by their local authority.

My child is not eligible, what other options are available for them during the holidays?
Addressing the holiday gap for non-eligible children and young people is the main focus of Locally Trusted Organisations working in partnerships with StreetGames to tackle ‘The Holiday Gap”. Find Out More

For additional information and resources, please visit our Family Support.

Other Services

How can I get regular updates from the programme?
You can receive regular emails from the programme by signing up to our newsletter . We share updates from the programme, plus new opportunities available to families through the programme.

How can I get access to a Food Box?
We work in partnership with local organisations to provide food boxes in winter. To be the first to receive notifications on our food boxes make sure you are signed up to our Bring It On Brum! Newsletter.

How do I apply for an Activity Pack?
If you are unable to attend our in-person sessions, you can apply to receive an Activity Pack. There are two types of Activity Packs available, one for Primary-aged children and one for Secondary-aged children. The Activity Packs are limited and available first come, first serve basis.

View Activity Pack Information